About us

The Eastbourne Triathlon is  a ‘sprint plus’ triathlon, consisting of a 600m sea swim, 20km bike course and 5km run. In addition to the triathlon, running concurrently will be two separate events, an Aquabike event (600m swim / 20km bike) and an exciting elite race featuring an international field of world class triathletes drawn to the course and who are looking forward to racing with you!

The 1st edition of the Eastbourne Triathlon was held in 2016 and welcomed over 200 competitors. Many were competing for the first time. Our first champions were Ben Allen from Australia and Jacqui Slack from the UK, who are both world-class elite triathletes.

The first event was a tremendous success and we are proud to say that the event was awarded top marks by Triathlon England and named the ‘Best UK Triathlon’ by Racecheck. We have also been shortlisted by the 220 Triathlon Show Awards, the ‘Oscars of the triathlon industry’, for Best Event of 2016.

The sport of triathlon (and other multi-sport disciplines) continues to surge in popularity. There is a tremendous level of excitement generated by the sport in the UK. The current Olympic Gold and Bronze medals are held by the British Brownlee brothers and Great Britain holds the Commonwealth individual and relay titles and the UK is the most successful country in the world at amateur and para level. Locally Eastbourne has one of the largest triathlon and multi-sport clubs in the UK (Team Bodyworks XTC), international champions in Yvette Grice, Joe Townsend, Faye McClelland and Todd Leckie plus a host of fantastic local businesses that support and are supported by triathletes.

As a town already blessed with notable sports events such as the the Aegon International tennis festival, the Beachy Head Marathon, the Eastbourne Half Marathon, the Eastbourne Cycling Festival and Eastbourne Extreme, a professionally organised and exciting triathlon can only add to the list of attractions bringing visitors to the town. The Western Lawns lend themselves to the Transition Zone, the bike course will be challenging and memorable, whilst the run will also challenging, but rewarding finals stretch on the promenade offering a glorious finish area on Western Lawns. This event will ensure Eastbourne gets the Triathlon event it deserves.

About the organisers – Beyond Sport Marketing


Beyond Sport Marketing was established in 2012 by Managing Director Richard Campbell and offers, promotion, PR, athlete representation, recruitment and events for the sports, entertainment and education industry. In 2015 we moved our family and business to Eastbourne from Brighton and we are delighted to deliver an event in our new hometown.

We have many years of events experience behind us, both in the sports sector and for our partners in education and have worked with some of the biggest events organisers in the UK, as well as delivering major events in our own rights such as XTERRA England, the off-road European Championships. We are a member of the Eastbourne Chamber of Commerce and always work (where possible) with local contractors and charity partners.

It’s an honour to deliver this race for our competitors and for the town and we look forward to welcoming you all.

To find out more about us visit the Beyond Sport Marketing website.

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